Management Information Systems Blog 7

  The web-centric metrics that would be important to an e-business like Amazon.com, would be:

• Unique visitors
• Conversion Rate
• Page Exposure
• Abandoned shopping carts

These would be important to an e-business like Amazon because they need to know who they are bringing in, how many times they are visiting their website,  how often they are visiting their site and actually buying something, and those individuals who are adding products to their showing carts and leaving before they checkout.

The web-centric metrics that a content provider like CNN would rely on would be:

• Total Hits
• Page exposure
• Cost-per thousand
• Unique Visitors

These web-centric metrics are going to be important to a content provider like CNN because they need to know how many exposures they are getting on their page, and what audience they are appealing to generate that traffic, and who is clicking on the ads that they have posted on their site.

Two e-businesses would have such different focuses on their web-centric metrics because they are focusing on different criteria for their businesses. With Amazon, a shopping website, they are driven to find out who is on there, how many times they are visiting, and if they are buying when they are on the website. While on CNN, who provides content, is more focused on how many hits they are getting, who is clicking on their advertisements, and how many different individuals are landing on their site.